British civilian clothing order CC41

   A law passed in Great Britain during World War II making it illegal for a manufacturer or designer to use unnecessary buttons, stitches, pockets, pleats, or any embellishments that were not functional to the garment in order to save raw materials and labor.

Historical Dictionary of the Fashion Industry. .

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  • Clothing control label CC41 —    Clothing that bore this label was created during World War II in compliance with the British Civilian Clothing Order CC41 by a selected number of British designers.    See also Amies, Sir Hardy; Government Utility Scheme; Incorporated Society… …   Historical Dictionary of the Fashion Industry

  • World War II and the postwar economy — During World War II, women continued and reestablished the utilitarian trends they started during World War I. Even more so than during World War I, women entered the work force and often took on very labor intensive jobs such as building fighter …   Historical Dictionary of the Fashion Industry

  • Amies, Sir Hardy — (1909 2003)    Born in London, he joined the house of Lâchasse in 1934, where his mother worked, and he was soon promoted to chief designer. During World War II, Amies served as a liaison to the British and Belgian armies and contributed designs… …   Historical Dictionary of the Fashion Industry

  • Incorporated Society of London Fashion Designers —    This was an organization founded in 1942 by British couture designers and then editor in chief of British Vogue, Audrey Withers. Initially the goal was to attract buyers, press, and clients and it was modeled after the Parisian Chambre… …   Historical Dictionary of the Fashion Industry

  • Government Utility Scheme —    Under the British Civilian Clothing Order CC41 that went into effect in 1941, severe rationing of cloth and other embellishments were necessary during World War II. The United States passed similar enforcements. The British laws that were… …   Historical Dictionary of the Fashion Industry

  • Molyneux — (1891 1974)    An Irish born aristocrat who was an officer in the Duke of Wellington s regiment, Molyneux studied art with the hope of becoming a painter but his drawings led him into the fashion world. He started his career at age seventeen as… …   Historical Dictionary of the Fashion Industry

  • New look —    A silhouette that was created in 1947 by Christian Dior in Paris after World War II. The New Look was soft and feminine utilizing many yards of fabric, which was a sharp contrast from wartime fashion where fabric and trims were rationed and… …   Historical Dictionary of the Fashion Industry

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